Caffeine is a drug that is usually been consumed in a form of stimulant for the Central Nervous System (CNS). Caffeine is generally found in tea leaves, coffee beans, and guarana. Apart from the beverages it is also found in chocolate as well. Caffeine is an alkaloid which is generally in the form of white crystalline, and has a bitter taste. The consumption of this drug in an adequate amount will result in decrease in cardiovascular diseases and also with diabetes. It also boosts alertness and concentration power in individuals. Helpful in defending various types of cancers, and liver colon.
The Global Caffeine Market is likely to reach approximately USD 310.5 billion by 2024. The market is likely to expand in 2020 to 2024 at a CAGR of nearly 6.8%.
The Global Caffeine Market is likely to experience a great boost because of these benefits at such an increased rate. Increase in awareness in the segment of health and fitness sector has led the growth of higher consumption of caffeine in the soft drinks to help enhance performance and endurance. However, hectic schedule and tremendous work load has led the rise in the consumption of caffeine related drinks. In developing countries like India and China, the consumption of coffee is very high in order to reduce fatigue and stress.
Market Research comprises of:
Historic Data: 2015-2019
Base Year: 2020
Future Forecast: 2021– 2024
Prominent Players:
CSPC
BASF SE
Shandong Xinhua
Kudos Chemie Limited
Aarti Healthcare
Jilin Shulan
Zhongan Pharmaceuticals
Youhua Pharmaceuticals
Spectrum Chemicals
Taj Pharmaceuticals
The above mentioned are dominating the global market. Some of the key strategies adopted by these players include mergers and acquisitions, joint venture and partnerships, and geographical expansions among others in order to ensure long terms sustenance in the field of caffeine.
Recent Market Developments:
January 2019:
Cola acquired Chi Ltd., a rapid growing company of Nigeria in Beverages category. This enabled Coca Cola to expand its business in beverages category around Africa.
Coca Cola in the same year acquired another firm named Costa Ltd., from Whitbread PLC. And by this acquisition Costa helps Coca Cola by making Ready-to-drink beverages.
December & September 2018:
SodaStream International Ltd., was acquired by PepsiCo in December. This acquisition basically helped PepsiCo to make its own personalised beverages in a environmentally friendly way.
Core Nutrition LLC was acquired by Keurig Dr Pepper (KDP). This acquisition resulted in expanding the portfolio of KDP.
Market Dynamics:
By growth in consumption: Rapidly usage of caffeinated beverages in individuals are the main growth boosters for Global Caffeine Market. As its intake lowers risk of diabetes and heart ailments. Also helpful in sharpening of memory and decrease stress and depression. It is also effective in diseases like Asthma, hepatitis C.
By Health Awareness: A drastic growth in sports activities has led the growth of the caffeine market. As caffeine helps in increasing endurance. Due to this pharmaceutical benefit caffeine market will be boosted in the near future.
Threats:
Consumption of caffeine in an unappropriate manner can cause serious damages to the individual causing insomnia, irritation, nervousness, etc.
Opportunities:
Increasing awareness among the millennials will bring opportunities to its industry.
Also, a rigorous increase in the awareness of health sector will enable the industry to have high revenue opportunities in the future.
Market Segmentation
By Type:
Synthesized Caffeine.
Natural Caffeine.
The Natural Caffeine is considered and given more priority than synthesized Caffeine as natural one is found in tea, coffee beans and chocolate and the synthesized one includes all the raw material like chloroacetic acid.
By Application:
Pharmaceuticals
Food
Beverages
Flavours and Fragrance
Others
The food and beverages segment has likely to be seen more growth than the pharmaceuticals and Flavours segment. Changes and development have been taking place in order to boost this segment.
By Distribution Channel:
Online
Offline
By Product:
Energy Drink
Soft Drink
Tea and Coffee
Others
Regional Analysis:
Latin America
Middle East
Africa
North America and Europe are the most prominent countries who are leading in the consumption of caffeine. Both the regions have heavily consumed caffeine and its related products. Also, Asia-Pacific, Latin America, Middle East and Africa are also adopting this trend but on a health care note. Moreover, strategic pricing of these caffeine products will lead the markets growth in these regions.
Conclusion
The Global Caffeine Market will likely to experience a boost in its growth as well as new opportunities. With the increasing awareness in the health and benefit sector the caffeine market is expected to expand. And keeping in mind the upcoming time, the demand for caffeine beverages is likely to increase as it provides us with crucial health benefits.