The global sun care products market is expected to grow at approximately CAGR 3.14% during the forecast period 2019-2026. The global sun care product market is mainly driven by growing consumer concerns about skin protection. Further, rising skincare features in the sun care products such as anti-aging, intensive moisturizing properties, and cosmetic enhancements like makeup primer and tinting agents are some other factors surging the market growth.
One of the latest trends in the sun care product is consumer demand for natural and organic sun care products. As more and more consumers demand natural claims on everything from shampoo to shaving cream, it has also increased the demand for natural ingredients in the sun care products. Specifically, with natural sun care products, consumers are hunting down products that are physical sunscreens (mineral-based sunscreens containing titanium dioxide and zinc oxide) and products free from chemicals like oxybenzone, avobenzone, octisalate, and homosalate.
Increasing demand for sun care products to drive the market globally
Rising concern about the sun’s harmful rays such as UV rays, detrimental rays, and increased awareness regarding skin cancer is boosting the growth of sun protection sun care products during the forecast period 2019–2026. Sun protection products contain SPF 6-14, SPF 15-30, SPF 30-50, and SPF 50+, which protects the skin from the sun’s harmful rays.
Online retail stores are anticipated to grow at highest CAGR
Increasing focus of online retailers like Amazon, adding cosmetic categories as a key focus while category specialist portals like Nykaa, Purplle focusing on imported products in the sun care product category, further propelling the growth of the market.
The Middle East & Africa is expected to grow at highest CAGR during the forecast period
Middle East has immense potential in the global sun care product market, with Saudi Arabia and the UAE leading the consumption of sun care products. This is mainly due to the increasing awareness of the dangers of exposure to the harsh sunlight in the region. Withstanding to this, sun care products with a high SPF or whitening ingredients are expected to be the most popular.
Competitive Landscape
The sun care products market is highly competitive, with the presence of several players in the market. Some of the major market players in the global sun care product market are Christian Dior SA, Avon Products Inc, Shiseido Co Ltd, Beiersdorf AG, Hindustan Unilever Ltd, Mary Kay Inc, Melaleuca Inc, The Body Shop International Plc, Gr. Sarantis S.A, Merck & Co. Inc., Johnson & Johnson, and Energizer Holdings among others. The companies are mainly focusing on new product development and innovation in the products related packaging. Many vendors are partnering with packaging companies to develop attractive products. In addition to this, companies are expanding their presence to emerging markets such as the Asia Pacific and Middle East & Africa market, as there are significant opportunities for the growth of the sun care product market.