North America Market Insights on Automotive Radar: Insights and Forecast, 2018-2024: Emphasis on Radar Range (Short Range Radar & Mid-Range Radar (S&MRR), Long Range Radar (LRR)), Applications(Adaptive Cruise Control, Autonomous Emergency Braking, Intelligent Parking Systems, Blind Spot Detection, Collision Mitigation System, Others)

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Automotive radar is defined as distance sensors which are used to locate objects around the vehicle’s proximity. Road traffic crashes have become a major global challenge. Every year millions of people are known to die in road accidents and get seriously injured. This led to the development of significant technology of road safety. The automotive radar technology has been identified as an imperative technique to improve road safety and enhance driving experience. This technology is being widely adopted in passenger cars and commercial vehicle across the globe. Radar is a method of using radio waves which is used to determine the angle, range, and relative speed of objects across its vicinity. In today’s vehicle safety systems, radars is used in conjunction with cameras, infrared, ultrasonic and other technologies to acquire information about the vehicle’s surroundings. With this information these system can determine a particular driving situation and warn the driver in potential dangerous event. It can also command the vehicle on its own and reduce the accident’s severity. These features have brought a new revolution in driving experience which has shifted the trend of advanced driver assistance system (ADAS) to automated driving or auto pilot. Changing vehicle safety regulation, increase in adoption of advanced driver assistance system (ADAS) technology and increasing number of radar sensors used per vehicle are the major growth drivers of the market. Stringent government regulations, mandating rear-view camera system and lane departure warning technologies in vehicles which has also stimulated the growth of the automotive radar market in several countries. In addition, growing adoption of ADAS technology across mid-priced and premium segment vehicle has further fueled the growth of the market on a global scale. However, increase in the overall cost of vehicle and illegalities of radar detectors in some countries are restricting the market growth. On the basis of range of the radar, the market is segment in Short Range Radar and Medium Range Radar and Long Range Radar. The short-range radar (SRR) system primarily operates at the 24 GHz frequency band and requires a large bandwidth ranging from 3-5 GHz. The Long-range radar (LRR) operates at 77-81 GHz frequency band and showcase the promising future in automotive radar market. In 2017, short and medium range radar held the maximum revenue share and the same is expected to follow during the forecast period (2018-2024). Global automotive radar market is also categorized based on their application areas that include Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), Intelligent Parking System (IPS), Blind Spot Detection (BSD), Collision Mitigation System (CMS) and others. Among such applications, adaptive cruise control held the largest market share of the global automotive radar market, followed by blind spot detection and others. Adaptive Cruise control is a luxury feature that allows vehicles cruise control system to adapt the vehicles speed to the traffic environment. The system can increase or decrease the car’s speed to maintain a safer distance. The study also analyses the global automotive radar market across different vehicle types that includes passenger vehicles, luxury vehicles and commercial vehicles. Among different vehicle types, passenger cars held the maximum share in 2017, however due to increase in demand of radar system in high end vehicles, the luxury vehicles segment is anticipated to be the fastest growing market segment growing at a CAGR of 23.3% during the forecast period (2018-2024). Based on different frequency band, the global automotive radar market is fragmented in 24 GHz and 77 GHz. The 24 GHz is a frequency band which is used in automotive radar. It is a vital component of Short range radar which is primarily being used for basic smart driving features such as blind spot detection and collision avoidance system. In 2017, 24 GHz radar held the maximum market share however due to increase in demand of 77 GHz radar, they are anticipated to be the fastest growing and largest market by 2024. The study also analyses the global automotive radar market across different vehicle types that includes passenger vehicles, luxury vehicles and commercial vehicles. Among different vehicle types, passenger cars held the maximum share in 2017, however due to increase in demand of radar system in high end vehicles, the luxury vehicles segment is anticipated to be the fastest growing market segment growing at a CAGR of 23.3% during the forecast period (2018-2024). To analyze the growth potential of the automotive radar industry the report is further analyzed based on different geographies and countries including North America (U.S., Canada, Mexico and rest of North America), Europe (Germany, France, U.K., Russia, Italy, Spain and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Singapore, Taiwan and rest of Asia-Pacific), Latin America (Brazil, Argentina, Chile and rest of Latin America) and Middle East and Africa ( UAE, KSA, Algeria, Kuwait, Egypt, Qatar and rest of MENA). In 2016, North America was the largest market in value terms, owing to the stringent safety regulations in the region. Increased awareness towards safety features has also fueled the demand in the region. The European region is estimated to be the largest market for automotive radar during the forecast period. Substantial build up in this market is mainly due to the adoption of advanced technologies and stringent vehicle safety regulation. Some of the leading players in the market are Robert Bosch GmbH, HELLA KGaA, Continental AG, Denso Corporation, Aptiv Plc, Valeo S.A., Infineon Technologies AG, Texas Instruments Inc., Analog Devices Inc. and NXP Semiconductors N.V. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the Global automotive Radar market.

1 MARKET INTRODUCTION 1.1 Market Definition 1.2 Objective of the Study 1.3 Limitation 1.4 Stakeholders 1.5 Currency used in the Report 2 REGULATORY FRAMEWORK 2.1 General Overview 2.1.1 United States Regulation for Automotive Radar 2.1.2 Canada Regulation for Automotive Radar 2.1.3 Mexico Regulation for Automotive Radar 3 RESEARCH METHODOLOGY OR ASSUMPTION 3.1 Secondary Data 3.1.1 Key Secondary Sources 3.2 Primary Data 3.2.1 Sampling Techniques & Data Collection Methods 3.2.2 Primary Participants 4 INDUSTRY PERFORMANCE 5 EXECUTIVE SUMMARY 6 MARKET OVERVIEW 6.1 Introduction 6.1.1 Automotive Radar Market 6.2 Market Dynamics 6.2.1 Market Drivers 6.2.1.1 Stringent Government Regulation Pertaining to Vehicle Safety 6.2.1.2 Early Adopters of Modern Vehicular Technology 6.2.1.3 Rising Road Fatalities & Increased Adoption of ADAS Technology 6.2.1.4 Burgeoning Urbanization & Changing Consumer Lifestyles 6.2.1.5 Stimulating Demand for Luxury Segment Vehicles 6.2.2 Market Restraints 6.2.2.1 Usage of RADAR Detectors Considered as Illegal in Some Countries 6.2.2.2 High Installation Cost 6.2.3 Opportunities in the Market 6.2.3.1 Rising Interest & Funding towards Autonomous Cars 6.2.3.2 Presence of Automotive Sensor market 6.3 Key Market Indicators (Demand & Supply scenario) 6.3.1 Demand and Supply Side Analysis 7 MARKET INSIGHT, BY SENSOR TYPE 7.1 General Overview 7.1.1 Millimetre Wave Radar 7.1.2 Ultrasonic Radar 7.1.3 LiDAR 7.1.4 Camera 8 MARKET INSIGHTS, BY RADAR RANGE 8.1 General Overview 8.1.1 Short Range Radar & Mid-Range Radar (S&MRR) 8.1.2 Long Range Radar (LRR) 9 MARKET INSIGHTS BY APPLICATIONS 9.1 General Overview 9.1.1 Adaptive Cruise Control 9.1.2 Autonomous Emergency Braking 9.1.3 Intelligent Parking Systems 9.1.4 Blind Spot Detection 9.1.5 Collision Mitigation System 9.1.6 Others 10 MARKET INSIGHTS BY FREQUENCY BAND 10.1 General Overview 10.1.1 24-GHz 10.1.2 77-GHz 11 MARKET INSIGHTS BY VEHICULAR TYPE 11.1 General Overview 11.1.1 Passenger Vehicle 11.1.2 Luxury Vehicles 11.1.3 Commercial Vehicles 12 MARKET INSIGHTS BY COUNTRY 12.1 General Overview 12.1.1 United States Automotive Radar Market 12.1.1.1 United States Automotive Radar Market, by Sensor Type 12.1.1.2 United States Automotive Radar Market, by Radar Range 12.1.1.3 United States Automotive Radar Market, by Application 12.1.1.4 United States Automotive Radar Market, by Frequency Band 12.1.1.5 United States Automotive Radar Market, by Vehicle Type 12.1.2 Canada Automotive Radar Market 12.1.2.1 Canada Automotive Radar Market, by Sensor Type 12.1.2.2 Canada Automotive Radar Market, by Radar Range 12.1.2.3 Canada Automotive Radar Market, by Application 12.1.2.4 Canada Automotive Radar Market, by Frequency Band 12.1.2.5 Canada Automotive Radar Market, by Vehicle Type 12.1.3 Mexico Automotive Radar Market 12.1.3.1 Mexico Automotive Radar Market, by Sensor Type 12.1.3.2 Mexico Automotive Radar Market, by Radar Range 12.1.3.3 Mexico Automotive Radar Market, by Application 12.1.3.4 Mexico Automotive Radar Market, by Frequency Band 12.1.3.5 Mexico Automotive Radar Market, by Vehicle Type 12.1.4 Rest of North America Automotive Radar Market 12.1.4.1 Rest of NA Automotive Radar Market, by Sensor Type 12.1.4.2 Rest of NA Automotive Radar Market, by Radar Range 12.1.4.3 Rest of NA Automotive Radar Market, by Application 12.1.4.4 Rest of NA Automotive Radar Market, by Frequency Band 12.1.4.5 Rest of NA Automotive Radar Market, by Vehicle Type 13 COMPETITIVE SCENARIO 13.1 North America Automotive Radar Market Share, by key Players 2017 14 COMPANY PROFILES 14.1 Continental AG 14.1.1 Key Facts 14.1.2 Business Description 14.1.3 Key Product/Services Offerings 14.1.4 Growth Strategy 14.1.5 SWOT Analysis 14.1.6 Key Financials 14.1.6.1 Revenue Split by Region 14.1.6.2 Revenue Split by Product or others 14.1.7 Recent developments 14.2 Robert Bosch GmbH 14.2.1 Key Facts 14.2.2 Business Description 14.2.3 Key Product/Services Offerings 14.2.4 Growth Strategy 14.2.5 SWOT Analysis 14.2.6 Key Financials 14.2.6.1 Revenue Split by Region 14.2.6.2 Revenue Split by Product or others 14.2.7 Recent developments 14.3 Denso Corporation 14.3.1 Key Facts 14.3.2 Business Description 14.3.3 Key Product/Services Offerings 14.3.4 Growth Strategy 14.3.5 SWOT Analysis 14.3.6 Key Financials 14.3.6.1 Revenue Split by Region 14.3.6.2 Revenue Split by Product or others 14.3.7 Recent developments 14.4 Delphi Automotive Plc 14.4.1 Key Facts 14.4.2 Business Description 14.4.3 Key Product/Services Offerings 14.4.4 Growth Strategy 14.4.5 SWOT Analysis 14.4.6 Key Financials 14.4.6.1 Revenue Split by Region 14.4.6.2 Revenue Split by Product or others 14.4.7 Recent developments 14.5 Infineon Technologies AG 14.5.1 Key Facts 14.5.2 Business Description 14.5.3 Key Product/Services Offerings 14.5.4 Growth Strategy 14.5.5 SWOT Analysis 14.5.6 Key Financials 14.5.6.1 Revenue Split by Region 14.5.6.2 Revenue Split by Product or others 14.5.7 Recent developments 14.6 NXP Semiconductors NV 14.6.1 Key Facts 14.6.2 Business Description 14.6.3 Key Product/Services Offerings 14.6.4 Growth Strategy 14.6.5 SWOT Analysis 14.6.6 Key Financials 14.6.6.1 Revenue Split by Region 14.6.6.2 Revenue Split by Product or others 14.6.7 Recent developments 14.7 Valeo SA 14.7.1 Key Facts 14.7.2 Business Description 14.7.3 Key Product/Services Offerings 14.7.4 Growth Strategy 14.7.5 SWOT Analysis 14.7.6 Key Financials 14.7.6.1 Revenue Split by Region 14.7.6.2 Revenue Split by Product or others 14.7.7 Recent developments 14.8 Analog Devices Inc 14.8.1 Key Facts 14.8.2 Business Description 14.8.3 Key Product/Services Offerings 14.8.4 Growth Strategy 14.8.5 SWOT Analysis 14.8.6 Key Financials 14.8.6.1 Revenue Split by Region 14.8.6.2 Revenue Split by Product or others 14.8.7 Recent developments 14.9 Hella KGaA Hueck and Co 14.9.1 Key Facts 14.9.2 Business Description 14.9.3 Key Product/Services Offerings 14.9.4 Growth Strategy 14.9.5 SWOT Analysis 14.9.6 Key Financials 14.9.6.1 Revenue Split by Region 14.9.6.2 Revenue Split by Product or others 14.9.7 Recent developments 14.10 Texas Instruments Inc 14.10.1 Key Facts 14.10.2 Business Description 14.10.3 Key Product/Services Offerings 14.10.4 Growth Strategy 14.10.5 SWOT Analysis 14.10.6 Key Financials 14.10.6.1 Revenue Split by Region 14.10.6.2 Revenue Split by Product or others 14.10.7 Recent developments

FIG. 1 North America Automotive Radar Market Size, 2014-24 (US$ Mn) FIG. 2 North America Automotive Radar Market Share, by Radar range, 2017 & 2024 (%) FIG. 3 North America Automotive Radar Market Size, by Radar range, 2017-24 (US$ Mn) FIG. 4 North America S&MRR Radar Range Segment Market Size, by Country, 2017-24 (US$ Bn) FIG. 5 North America LRR Radar Range Segment Market Size, by Country, 2017-24 (US$ Mn) FIG. 6 North America Automotive Radar Market Share, by Application, 2017 & 2024 (%) FIG. 7 North America Automotive Radar Market Size, by Application, 2017-24 (US$ Bn) FIG. 8 North America Adaptive Cruise Control Market Size, by Country, 2017-24 (US$ Mn) FIG. 9 North America Autonomous Emergency Braking System Market Size, by Country, 2017-24 (US$ Mn) FIG. 10 North America Intelligent Parking Systems Market Size, by Country, 2017-24 (US$ Mn) FIG. 11 North America Blind Spot Detection Market Size, by Country, 2017-24 (US$ Mn) FIG. 12 North America Collision Mitigation System Market Size, by Country, 2017-24 (US$ Mn) FIG. 13 North America Other Applications Market Size, by Country, 2017-24 (US$ Mn) FIG. 14 North America Global Automotive Radar Market Share, by Frequency Band, 2017 & 2024 (%) FIG. 15 North America Global Automotive Radar Market Size, by Frequency Band, 2017-24 (US$ Bn) FIG. 16 North America 2X-GHz Frequency Band Market Size, by Country, 2017-24 (US$ Mn) FIG. 17 North America 7X-GHz Frequency Band Market Size, by Country, 2017-24 (US$ Mn) FIG. 18 North America Automotive Radar Market Share, by Vehicle Type, 2017 & 2024 (%) FIG. 19 North America Automotive Radar Market Size, by Vehicle Type, 2017-24 (US$ Bn) FIG. 20 Passenger Car Sales in North America, by Country FIG. 21 North America Passenger Vehicle Radar Market Size, by Country, 2017-24 (US$ Mn) FIG. 22 North America Luxury Vehicle Sale, by Brand 2016 (no of unit) FIG. 23 North America Luxury Vehicle Radar Market Size, by Country, 2017-24 (US$ Mn) FIG. 24 Commercial Vehicle Sales in North America, by Country FIG. 25 North America Commercial Vehicle Radar Market Size, by Country, 2017-24 (US$ Mn) FIG. 26 North America Automotive Radar Market Share, by Country, 2017 & 2024 (%) FIG. 27 North America Automotive Radar Market Size, by Country, 2017-24 (US$ Bn) FIG. 28 US Automotive Radar Market Size, by Radar range, 2017-24 (US$ Mn) FIG. 29 US Automotive Radar Market Size, by Application, 2017-24 (US$ Bn) FIG. 30 US Global Automotive Radar Market Size, by Frequency Band, 2017-24 (US$ Bn) FIG. 31 US Automotive Radar Market Size, by Vehicle Type, 2017-24 (US$ Bn) FIG. 32 Canada Automotive Radar Market Size, by Radar range, 2017-24 (US$ Mn) FIG. 33 Canada Automotive Radar Market Size, by Application, 2017-24 (US$ Bn) FIG. 34 Canada Global Automotive Radar Market Size, by Frequency Band, 2017-24 (US$ Bn) FIG. 35 Canada Automotive Radar Market Size, by Vehicle Type, 2017-24 (US$ Bn) FIG. 36 Mexico Automotive Radar Market Size, by Radar range, 2017-24 (US$ Mn) FIG. 37 Mexico Automotive Radar Market Size, by Application, 2017-24 (US$ Bn) FIG. 38 Mexico Global Automotive Radar Market Size, by Frequency Band, 2017-24 (US$ Bn) FIG. 39 Mexico Automotive Radar Market Size, by Vehicle Type, 2017-24 (US$ Bn) FIG. 40 Rest of NA Automotive Radar Market Size, by Radar range, 2017-24 (US$ Mn) FIG. 41 Rest of NA Automotive Radar Market Size, by Application, 2017-24 (US$ Bn) FIG. 42 Rest of NA Global Automotive Radar Market Size, by Frequency Band, 2017-24 (US$ Bn) FIG. 43 Rest of NA Automotive Radar Market Size, by Vehicle Type, 2017-24 (US$ Bn) FIG. 44 North America Automotive Radar Market Share, by Company 2017 FIG. 45 Continental AG, SWOT Analysis FIG. 46 Continental AG, Revenue Split, 2016 FIG. 47 Bosch, SWOT Analysis FIG. 48 Bosch SE, Revenue Split, 2017 FIG. 49 Denso Corporation, SWOT Analysis FIG. 50 Denso Corporation, Revenue Split, 2017 FIG. 51 Delphi, SWOT Analysis FIG. 52 Delphi Automotive, Revenue Split, 2017 FIG. 53 Infineon Technologies, SWOT Analysis FIG. 54 Infineon Technologies, Revenue Split, 2017 FIG. 55 NXP, SWOT Analysis FIG. 56 NXP, Revenue Split, 2017 FIG. 57 Valeo, SWOT Analysis FIG. 58 Valeo, Revenue Split, 2016 FIG. 59 Analog Devices, SWOT Analysis FIG. 60 Analog Devices, Revenue Split, 2017 FIG. 61 Hella KGaA, SWOT Analysis FIG. 62 Hella KGaA, Revenue Split, 2017 FIG. 63 Texas Instruments, SWOT Analysis FIG. 64 Texas Instruments, Revenue Split, 2016

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